Use the demanding setting of a post-apocalyptic mobile gaming to make a change in your lifestyle.
Saving energy can be boring sometimes.
Research we have carried out led to some interesting conclusions:
People between the ages of 15 and 25 are spectacularly uninterested in the prospect of saving energy.
15% of energy improvement can be realised in a residential environment through relatively simple behaviour change.
250 € can be saved on average per household per year.
3 billion hours a week are spent playing games.
Let's turn saving energy into something fun.
By employing a narrative that takes place in a post-apocalyptic urban environment and employs the same reward mechanisms as the most successful mobile games in this demographic, we are able to create a game that instills the importance of saving energy.
Free-to-play and save-to-win.
How are most successful mobile games so profitable?
They work by being freely available to play and getting the player hooked before asking the player to pay a small amount of money for in-game upgrades. Many players are then willing to spend some money with a couple spending thousands of euros. This model is called free-to-play and pay-to-win.
We're employing a similar mechanism with the difference being that instead of asking a player to pay money, we're asking them to save a little bit of energy for in-game upgrades. We call this model free-to-play and save-to-win.