The Age of Energy
Using the immersive power of post-apocalyptic mobile gaming to turn saving energy at home into something fun.
Saving energy is boring.
Research we have carried out led to some interesting conclusions:
People between the ages of 15 and 25 are spectacularly uninterested in the prospect of saving energy.
15% of energy improvement can be realised in a residential environment through relatively simple behaviour change.
250 € can be saved on average per household per year.
3 billion hours a week are spent playing games.
Let's create a game that turns saving energy into something fun..
By employing a narrative that takes place in a post-apocalyptic urban environment and employs the same reward mechanisms as the most successful mobile games in this demographic.
Free to play and Save to win.
How are most successful mobile games so profitable?
They work by being freely available to play and getting the player hooked before asking the player to pay a small amount of money for in-game upgrades. Many players are then willing to spend some money with a couple spending thousands of euros. This model is called free-to-play and pay-to-win.
We're employing the same mechanism with the difference that instead of asking a player to pay money, we're asking them to save a little bit of energy for in-game upgrades. We call this model free-to-play and save-to-win.